Are you ready to

Steer your career to impact?

To the woman fed up with:

  • Being passed over for promotion AGAIN because you’re told you’re ‘not confident enough’…

  • Working with leaders or founders who just don’t get it, and leave you feeling not listened to

  • Always hustling but with no direction where you’re heading…

  • Applying for jobs and getting interviews, only to be told ‘you were good, but we went with someone else’…

  • Feeling disappointed with getting impersonal generic rejections from a faceless Talent team…

  • Feeling like your career is out of control and you’re heading for burnout

…You are not alone.

At some point in my tech career I’ve felt the exact same way.

Now I coach women like you through these challenges so instead you feel confident, excited and in control.

Coaching enables you to get from A to B faster, than if you were to go it alone.

Areas where I’ve coached women to success:

  • Searching for a new role or changing career

  • Developing skills and positioning for promotion

  • Negotiating salary increases and flexible working requests

  • Setting positive boundaries to foster a better work-life balance

  • Developing better habits and routines

  • Overcoming imposter syndrome and developing confidence

  • Communicating with gravitas with different audiences

  • Stepping into leadership or management for the first time

  • Having difficult conversations

  • Developing a high performing team

Want to know more?

Here’s what clients say

Rebecca Bradley, Founder

I felt that Caroline instantly understood me and that she spent time investing in and being curious about how I see the world. I felt completely safe with Caroline - I trusted her and there was never any judgement in response to what I was saying. I feel that her interest in me allowed me to delve deeper into me understanding myself and my own values at a level I perhaps wouldn’t have reached without her support.

Chiara de Roon, Product Manager and Founder of Ladies that PM community

Caroline's coaching has really helped me grow. Because of her, I make decisions with greater assurance and clarity, and I've become better at figuring out what to do next. She has a way of making the complex simple and helping you believe in yourself. She also played a tremendous role in helping me land a new job.

Diana Kheti, Head of Product

Caroline pushes me to think in ways that I haven’t before. During sessions this included supporting me to identify and reframe limiting beliefs and to rewrite my goals so they were aligned with my values. I can recall a few key moments when Caroline really helped me ‘hit pause’ to crystallise my thoughts and take control.

Danielle Davis, Product Manager

Caroline has not only helped me to understand the fundamentals of Product, she has been able to coach me through some of challenges that I’ve faced and armed me with the tools to be able to tackle them in the future. Our sessions really made me challenge my thinking (in a positive way) and a lot of what I have learnt, I implement both in and out of work. I left our sessions feeling confident, motivated and ready to ‘crack on’.

Always stay true to yourself and never let what somebody else says distract you from your goals.

— Michelle Obama

Frequently Asked Questions

  • Coaching is a targeted and personalised intervention to support you to achieve your goals.

    In traditional coaching, the coach uses a non-directive approach, meaning that they do not provide advice or suggestions. They use open questions to uncover the answers deep within you.

    My style is a blend of coaching and mentoring: predominantly non directive but where useful to the client I may use examples and experience from my 10+ years in product management and leadership.

  • You may be familiar with coaches from the world of sport or entrepreneurship. These individuals all want to push themselves to achieve high levels of performance, beyond what they or others may think is possible. They recognise that they cannot get there by themselves alone - they need to work with someone who can unlock their inner potential.

    My coaching can help you in similar ways. It’s perfect if you:

    Are feeling stuck in your career or life, and unclear how to move forwards

    Have missed out on promotion because you are lacking particular skills or qualities

    Are lacking support from a manager with strong experience to show you the way

  • Coaching is a talking intervention, and in that respect shares some similarities with therapy and counselling. However, there are many key differences. Therapy and counselling focuses on deep-rooted emotional issues, traumas, or mental health concerns. Coaching focuses on:

    What you want to achieve (your goals)

    Where you want to get to (your future)

    What stops you from achieving your goals (your obstacles)

    How you will achieve your outcomes (your action plan).

  • Throughout the coaching engagement you are responsible for the agenda and any actions you identify during the sessions. I am responsible for the coaching process, which means I will check in with you at the start of each session, ask you open questions throughout, and keep you accountable to completing your actions so you can achieve your goals.

  • I offer sessions that are 60 minutes in duration. Typically I meet with clients 1:1 every 2 weeks. It’s important to get into a regular schedule for coaching as it helps to maintain momentum towards achieving your goals.

    The average duration of a coaching engagement is 3 months. I believe clients get the most value when they commit to a minimum of 6 sessions. The success of coaching largely depends on the rapport and trust that is built between client and coach - we have to vibe! Whilst you will make progress in fewer sessions, you will see larger benefits the longer we work together.

  • No two clients are the same, and it’s vital that I understand your unique perspective in order to best support you. That’s why I approach coaching using the phenomenological approach. This approach originates from the work of Jean Paul Sartre (1905-80), and focuses on your subjective experience, exploring its meaning and essence.

    This means that I will:

    Listen non judgementally, setting aside my own biases and preconceptions

    Show curiosity about your own experience

    Search for themes in what you tell me, that may be key to unlocking your potential

    Raise your self awareness and consciousness around phenomena that you experience

    Demonstrate empathy and understanding of your thoughts, emotions, behaviour and experiences

    The perspectives that we explore are your relationships to your self, others around you and your surrounding context.

  • Psychological safety is vital during coaching. To enable that, everything you tell me is treated confidentially. This means that I do not share details of your coaching sessions with others, including but not limited to your partner, friends and family, your manager, or your company. It is your choice if you wish to share details of your coaching sessions with other people.

    As a member of the International Coaching Federation I am bound to follow their Code of Ethics. This outlines that there are very limited exceptional circumstances where confidentiality may be broken, such as where I believe you are at risk of harm to yourself or others.

  • Coaching is an unregulated industry, which means that anybody can call themselves a coach without qualification or accreditation. This is deeply unethical. I believe in holding myself to higher standards so I can best support my clients, which means I am committed to continuous professional development and accreditation with professional bodies.

    I am an accredited Personal Performance Coach with The Coaching Academy (graduated Sep 2024). I am also a current member of the ICF.

    Alongside this, I’m studying BSc Psychology with the Open University (expected completion Jun 2025).

    I regularly seek coaching supervision to ensure that my coaching practice meets high ethical and professional standards.

  • First of all, it’s ok to feel how you are feeling. If we have started a coaching engagement then please let me know as soon as possible if you feel coaching isn’t working for you. I care about what is best for my clients so always put your best interests first.

    If you have self funded sessions then you may be entitled to a refund on future sessions if already paid. If your company has funded your coaching sessions then we will need to discuss ending the engagement early with your company.

Investing in coaching can take a big leap of faith if you’re unsure what to expect.

This article on how to choose your Product coach outlines 12 key points to consider before you say ‘yes!’.

Make the investment in yourself

1:1 Product Career Coaching - £1500

This comprehensive coaching package is designed to create confidence and clarity in your career as a product manager.

1:1 career coaching

6x 60 minutes high impact career coaching sessions with Caroline, over 3 to 6 months

Liftoff community

Lifetime access to private client chat and special events to learn and connect deeply with others.

Coaching Toolbox

6 months access to 60+ exercises, templates and masterclasses to support your development.

And other bonuses including:

  • Product Manager assessment, to understand your strengths and growth areas as a product manager

  • DiSC personality profile, to identify your default communication style and how that changes in different situations

  • Whatsapp and email support between sessions

Are you ready, willing and able to start your career coaching journey today?