Beating burnout: a guide for women in product
Overview
Burnout is a major issue in the tech industry, and women in product management are feeling the brunt of it. A recent survey revealed that 92% of product managers have felt close to burnout, and 48% have experienced it firsthand. For those of us navigating the complexities of building a career in product, the pressure to perform can feel relentless. But how can we protect ourselves from burnout, and what steps can we take if it happens to us?
Understanding Burnout in Product Management
The World Health Organization defines burnout as a syndrome resulting from chronic workplace stress that hasn't been properly managed. This stress impacts three key areas:
Feelings of exhaustion and depletion
Increased mental distance from one’s job, leading to cynicism or negativity
Reduced professional efficacy and productivity
Product managers, especially women working to break into leadership positions, often face systemic pressures. Toxic workplace cultures, lack of psychological safety, and unsupportive bosses are frequently cited as contributors to burnout. It's important to recognise that burnout isn't an individual failing—it's a reflection of deeper organisational issues.
The Role of Resilience and Social Support
While many companies promote resilience training as a solution to burnout, resilience doesn’t stem solely from individuals. Research shows that it arises from the support we receive from the groups we belong to—whether it's a team at work, a circle of friends, or a community outside of work. For women, building networks both inside and outside your organisation is key to maintaining resilience. These support systems help you navigate the high-pressure environment of product management.
One of the first signs of burnout is withdrawing from these social groups, which can be counterproductive. Staying connected and talking through challenges can provide perspective and help you manage stress before it becomes overwhelming.
Practical Steps to Beat Burnout
For product managers, managing burnout is essential. Here are some practical steps to take:
Set Boundaries Early: Establish clear boundaries between work and personal life, and communicate these boundaries to your team and leadership.
Manage Expectations: Ensure you have realistic goals, whether you’re getting into product management for the first time or developing your skills for a leadership role. Avoid perfectionism and focus on delivering "good enough" results.
Prioritize Self-Care: Product management is a demanding field, but taking care of your basic needs—like sleep, nutrition, and exercise—can have a big impact on your ability to perform effectively.
Seek Out Support: Find mentors, coaches, or peers who understand the challenges of being a woman in product management. Career coaching for product managers can provide personalised guidance to help you manage stress and navigate your career transitions with confidence.
Taking Action: Organisational Change
While individual strategies are important, systemic change is also needed to reduce burnout in product management. Leaders and organisations must prioritise creating psychologically safe environments where women feel supported in their roles. This includes providing adequate resources, setting realistic performance expectations, and encouraging autonomy in decision-making.
For those looking to develop their product manager skills further, particularly in areas like leadership and strategic thinking, finding a supportive community is essential. Whether it’s through coaching, networking, or attending workshops, staying connected can help you thrive in your career without falling prey to burnout.
