
Are you ready to
Steer your career to impact?
To the product leader fed up with:
Being passed over for promotion AGAIN…
Being told you’re ‘not strategic enough’…
Feeling like nobody listens to you….
Always hustling but with no direction where you’re heading…
Being ghosted by faceless Talent teams…
Getting rejected at the last interview…
Feeling like you’re heading for burnout…
Or that you’re an imposter just waiting to be found out…
…You are not alone.
At some point in my tech career I’ve felt the exact same way.
Now I coach women like you through these challenges so instead you feel confident, excited and in control.

Coaching helps you get from A to B faster:
Searching for a new role or changing career
Developing skills and positioning for promotion
Negotiating salary increases and flexible working requests
Setting positive boundaries to foster a better work-life balance
Developing better habits and routines
Overcoming imposter syndrome and developing confidence
Communicating with gravitas with different audiences
Stepping into leadership or management for the first time
Having difficult conversations
Developing a high performing team

Want to know more?
Here’s what clients say
Soraya Gavazzi, Product Manager
Investing in coaching with Caroline was a fantastic decision! Her blend of coaching and mentorship was instrumental in boosting my self-confidence as a product manager in a highly regulated and complex space as is the med-tech industry. She expertly helped me articulate my skills in a polished CV that clearly shows my abilities and, drawing on her experience as a manager, provided invaluable guidance for interview preparation and long-term career planning. Caroline's empathetic and kind approach made her also a truly effective accountability partner. Even when I faced roadblocks, her supportive nudges helped me move forward. All along the sessions, she shared practical materials, with frameworks and examples, which were well suited to my learning style and still continue to be a valuable resource.
Chiara de Roon, PM and community founder
Caroline's coaching has really helped me grow. Because of her, I make decisions with greater assurance and clarity, and I've become better at figuring out what to do next. She has a way of making the complex simple and helping you believe in yourself. She also played a tremendous role in helping me land a new job.
Sarah Pratt, Product Lead
I started working with Caroline as I wasn't sure if I was in love with product anymore, lacking in confidence but wanting more! Caroline allowed me to share where I was and coached me to find my voice, realise I do love what I do, and I should be striving for more if that is what I want because I could do it. I went from insecure and unsure as a Senior DPM, to a confident, assured Product Lead in a new role in a new organisation in a new industry!
Danielle Davis, Product Manager
Caroline has not only helped me to understand the fundamentals of Product, she has been able to coach me through some of challenges that I’ve faced and armed me with the tools to be able to tackle them in the future. Our sessions really made me challenge my thinking (in a positive way) and a lot of what I have learnt, I implement both in and out of work. I left our sessions feeling confident, motivated and ready to ‘crack on’.
Sabrina Cohen, Senior Product Manager
I’m so glad that I invested in a coaching package with Caroline. As I was in the midst of a job search, we quickly identified where I needed help in my interview approach, and from our very first session she helped me think through my discussion points in a more structured, impactful way. Her tips and frameworks enabled me to level up my performance in interviews, and helped me feel more calm and confident going into them. I landed an amazing role while working with Caroline, and have no doubt that her coaching played a big part in this! She’s kind, encouraging, and smart - I’d recommend her to any product people seeking guidance.
Your Career Coaching Roadmap
Whether you're changing jobs, moving up, or stepping out on your own, this coaching journey is designed to guide and support your next move.
Frequently Asked Questions
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Coaching is a targeted and personalised intervention to support you to achieve your goals.
In traditional coaching, the coach uses a non-directive approach, meaning that they do not provide advice or suggestions. They use open questions to uncover the answers deep within you.
My style is a blend of coaching and mentoring: predominantly non directive but where useful to the client I may use examples and experience from my 10+ years in product management and leadership.
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You may be familiar with coaches from the world of sport or entrepreneurship. These individuals all want to push themselves to achieve high levels of performance, beyond what they or others may think is possible. They recognise that they cannot get there by themselves alone - they need to work with someone who can unlock their inner potential.
My coaching can help you in similar ways. It’s perfect if you:
Are feeling stuck in your career or life, and unclear how to move forwards
Have missed out on promotion because you are lacking particular skills or qualities
Are lacking support from a manager with strong experience to show you the way
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Coaching is a talking intervention, and in that respect shares some similarities with therapy and counselling. However, there are many key differences. Therapy and counselling focuses on deep-rooted emotional issues, traumas, or mental health concerns. Coaching focuses on:
What you want to achieve (your goals)
Where you want to get to (your future)
What stops you from achieving your goals (your obstacles)
How you will achieve your outcomes (your action plan).
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Throughout the coaching engagement you are responsible for the agenda and any actions you identify during the sessions. I am responsible for the coaching process, which means I will check in with you at the start of each session, ask you open questions throughout, and keep you accountable to completing your actions so you can achieve your goals.
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I offer sessions that are 60 minutes in duration. Typically I meet with clients 1:1 every 2 to 4 weeks. It’s important to get into a regular schedule for coaching as it helps to maintain momentum towards achieving your goals.
The average duration of a coaching engagement is 3 months. I find clients get the most value when they commit to a minimum of 6 sessions. The success of coaching largely depends on the rapport and trust that is built between client and coach - we have to vibe! Whilst you will make progress in fewer sessions, you will see larger benefits the longer we work together.
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No two clients are the same, and it’s vital that I understand your unique perspective in order to best support you. That’s why I approach coaching using the phenomenological approach. This approach originates from the work of Jean Paul Sartre (1905-80), and focuses on your subjective experience, exploring its meaning and essence.
This means that I will:
Listen non judgementally, setting aside my own biases and preconceptions
Show curiosity about your own experience
Search for themes in what you tell me, that may be key to unlocking your potential
Raise your self awareness and consciousness around phenomena that you experience
Demonstrate empathy and understanding of your thoughts, emotions, behaviour and experiences
The perspectives that we explore are your relationships to your self, others around you and your surrounding context.
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Psychological safety is vital during coaching. To enable that, everything you tell me is treated confidentially. This means that I do not share details of your coaching sessions with others, including but not limited to your partner, friends and family, your manager, or your company. It is your choice if you wish to share details of your coaching sessions with other people.
As a member of the International Coaching Federation I am bound to follow their Code of Ethics. This outlines that there are very limited exceptional circumstances where confidentiality may be broken, such as where I believe you are at risk of harm to yourself or others.
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Coaching is an unregulated industry, which means that anybody can call themselves a coach without qualification or accreditation. This is deeply unethical. I believe in holding myself to higher standards so I can best support my clients, which means I am committed to continuous professional development and accreditation with professional bodies.
I am an accredited Personal Performance Coach with The Coaching Academy (graduated Sep 2024). I am also a current member of the ICF.
Alongside this, I am in regular coaching supervision to ensure that my coaching practice meets high ethical and professional standards.
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First of all, it’s ok to feel how you are feeling. If we have started a coaching engagement then please let me know as soon as possible if you feel coaching isn’t working for you. I care about what is best for my clients so always put your best interests first.
If you have self funded sessions then you may be entitled to a refund on future sessions if already paid. If your company has funded your coaching sessions then we will need to discuss ending the engagement early with your company.

Investing in coaching can take a big leap of faith if you’re unsure what to expect.
This article on how to choose your Product coach outlines 12 key points to consider before you say ‘yes!’.
1:1 Product Career Coaching - £1500
This comprehensive coaching package is designed to create confidence and clarity in your career as a product leader.
1:1 career coaching
6x 60 minutes high impact career coaching sessions with Caroline, over 3 to 6 months.
Liftoff community
Lifetime access to private client chat and special events to learn and connect deeply with others.
Coaching Toolbox
12 months access to 60+ career resources including courses, exercises and templates.
And more:
✅ Pre-coaching assessment: understand your strengths and values, and how to use these in your next career move
✅ CV review: video feedback on your CV from an experienced product hiring manager who has seen 1000’s
✅ Linkedin review: video feedback on your Linkedin profile to showcase your personal brand
✅ Job interview prep: Mock interviews and presentation walk throughs to practice answers and build confidence
✅ 1:1 Whatsapp & email support: For ad hoc questions and a boost of cheerleading between sesssions!